Evin's Blog - Digital Economy SETU

  David vs Golliath It's an uphill battle for the small businesses when it comes to Search Engine Optimization  . The bigger companies who have a recognisable brand, along with a massive budget to allocate towards digital marketing, really seem to have the upper hand. However, where there's a will to compete, there's always a way. Use your community! Small business often have that connection with their local area, why not use it to their advantage. Small businesses can contribute with sponsorships of local clubs and societies and simply ask for some positive reviews on google to boost SEO . Businesses can also make use of their hometown name and get some keywords in their tags and content, like "best coffee in Waterford city", check out the video below to see more👇👇👇. Optimise that mobile site!!  Did you know that 60% of searches are on mobile devices ? Its a phone crazy society but yet many small businesses forget about making their website as mobile friendly ...

  🖳🖥💻⛾⚡ Intro Sometimes its hard to believe where we've come from in terms of internet capabilities. We are so used to watching videos and sending emails on our phone that we forget how basic the internet used to be. The early internet was essentially a digital newspaper on a huge device, a far cry from the speed and power of today where almost every piece of information you need is only a short click away. Lets explore the internet's evolution, firstly you can check out a cool article by the Canadian Software Agency by clicking here  👈👈👈 Web 1.0          This was the first version of the Web and it first came to prominence in the early 1990's and is often referred to by some as the  "static web" . Websites at this stage were not very interactive and the content was primarily read only. You could describe the content of this era as one directional, the information flowed from the website owner to the consumer and that was it. The composition...

  🌦💻🖥🖧🖳📱📶🔍📁📨📡 What is cloud analytics? If data is part of your business then you need to know about cloud analytics!! This is data tracking, collection and analysis that takes place on could hosted systems. To briefly explain a cloud in computing terms (not the grey ones that we see in the sky here in Ireland) it is the on-demand access of computing resources, servers, data storage, application development tools, software, analytic tools and more!! all done over the internet with a fee applied for its usage.   If your business is small then why fill up your already limited space with on-premises systems, head for the cloud. Its safe to say cloud analytics has a long list of uses and advantages. Check out a well known provider right here 👈 Or check out this video here 👇👇 The tools of analytics Website Analytics - helps you understand website traffic, bounce rate and conversion rate Performance Analytics - gain insights into how your business is performing ...

 💻🖥🖳🖧🙋🥼 What is SaaS? SaaS stands for "Software as a Service" , it's also known as On-demand software, hosted software or Web-based software. This delivers applications to the service user over the internet, allowing freedom from downloading complex applications and managing hardware. These applications run on provider servers, with the security, performance and availability being managed by the provider. Examples of SaaS products                                   Google Workspace Trello Slack Zoom Dropbox Stripe Baremetrics SaaS for Enterprise Resource Planning (ERP) Some businesses have lot of moving parts and SaaS solutions for ERP can organise the workflow, thus eliminating many challenging obstacles that businesses face. SaaS ERP is attractive to many companies because of the factor of no longer worrying about their technology stack. The provider is taking care ...

  💳💸📱🔌 Fun Fact Way back n 1997, we saw the first digital payment system , this was called “Ecash,” and it was introduced by David Chaum. This allowed users to make online transactions. However it faced many hurdles in the form of errors but none the less, a revolution had started. A timeline of digital payment systems 1994 - First online purchase is made 1997: First mobile payments and first contactless payments 1999: Paypal creates its electronic money transfer service  2003: Alibaba launches Alipay in China  2007: M-PESA creates a mobile phones payments system which was the first of its kind Digital payments explained along with some user some tips What we see today    As smartphones began to become more prominent in peoples lives we saw the rise of these devices being used as the primary payment system for many people. The mobile payment has risen at a fast pace to overtake the other methods because of its convenience and security.  Digital wallet...

 🖥🖳🖧💻💸🍀🌊🌄 Looking at Ireland as a whole Before we examine the South-East of the country lets look at what Ireland offers in terms of incentives for a tech firm to set up here. With many big names such as Meta, Microsoft and Apple all having large locations on the Emerald Isle, I think its safe to say Ireland is doing something right. Incentives Educated workforce -   A 2022 study of young people's education in Ireland showed that 95% of 20–24 year olds with at least higher secondary level of education, this placed Ireland 2nd among EU member states, as graphed in the link. Corporation Tax - Ireland's corporation tax rate of 12.5% is among the lowest in Europe , which has been a huge incentive for global tech giants. Research and Development - The Irish government invests heavily in R&D, much of which goes towards funding innovation. Looking at Ireland's South East Tech Firms can look at the South-East and see great opportunities if t...