SEO for Small Businesses: How to Compete with Big Brands Online


 


David vs Golliath

It's an uphill battle for the small businesses when it comes to Search Engine Optimization . The bigger companies who have a recognisable brand, along with a massive budget to allocate towards digital marketing, really seem to have the upper hand. However, where there's a will to compete, there's always a way.

Use your community!

Small business often have that connection with their local area, why not use it to their advantage. Small businesses can contribute with sponsorships of local clubs and societies and simply ask for some positive reviews on google to boost SEO. Businesses can also make use of their hometown name and get some keywords in their tags and content, like "best coffee in Waterford city", check out the video below to see more👇👇👇.


Optimise that mobile site!! 

Did you know that 60% of searches are on mobile devices? Its a phone crazy society but yet many small businesses forget about making their website as mobile friendly as possible. Big businesses rarely make this mistake and its essential in order to compete with them, many of the younger customers only search via mobile device.

Create content for your target audience

Don't do loads of hard work to make your website easy to find without having great content for your audience. The big companies will spend big on their content production, but small businesses can give that sense of local community and sustainability in their content to battle the big brands. Everyone loves an underdog, and now with people becoming more focused on sustainability small businesses can take advantage by advertising that they are the greener choice than the mass producing big brands.
  • Target Audience
  • Engaging content
  • Relate to locals
  • Emphasis on sustainability

Final word

No battle is too big to win! Every big business was once a small one, you cant win without a fight! You have many of the same tools as the big businesses so get that search engine working for you and not against you. Remember to track your progress with analytics, check the video below👇.




Comments

  1. Dee22 November 2024 at 13:52

    Nice one

    ReplyDelete
  2. Mo Filali25 November 2024 at 15:51

    I like the positive closing in this Blog, I know you have a passion for marketing so would you consider following this as professional career? 🧑‍🎨

    ReplyDelete
    Replies
    1. Evin Power7 December 2024 at 02:52

      Hey Mo, I think marketing is a possibility, creativity is my thing :)

      Delete

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